Building blocks ready: F1 and Lego announce partnership with new products
Formula 1 and toymaker Lego have announced a new partnership that will see the two companies collaborate on a range of products, including a new Lego Technic McLaren Formula 1 race car set.
The new partnership was announced at the launch of the 2023 Formula 1 season in Bahrain, and the Lego Technic McLaren Formula 1 race car set will be available to purchase from March 1st.
The set, which is designed for children aged 9 and up, features 1,432 pieces and is a detailed replica of the McLaren MCL36 Formula 1 car that was driven by Lando Norris and Daniel Ricciardo in the 2022 season.
The set includes a number of realistic details, such as a V6 cylinder engine with moving pistons, a working suspension system, and a steering wheel that controls the front wheels.
The partnership between Formula 1 and Lego is a natural fit, as both companies are known for their innovation and creativity.
Formula 1 is the world’s most prestigious motorsport series, and Lego is the world’s leading toymaker.
The new partnership will allow both companies to reach a wider audience and to create new and innovative products that will appeal to fans of all ages.
In addition to the Lego Technic McLaren Formula 1 race car set, the new partnership will also see the release of a range of other products, including Lego minifigures of Formula 1 drivers and team members, and a Lego Speed Champions set of the McLaren MCL36 Formula 1 car.
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