Highbridge businesses hope Messi delivers for them this weekend

From local eateries to souvenir shops, businesses in Highbridge are hoping that Lionel Messi's arrival will bring a much-needed boost to the local economy.

The Argentine superstar is set to make his debut for Paris Saint-Germain against Reims on Sunday, and businesses in the area are hoping that his presence will attract more visitors to the town.

Highbridge is a small town in Somerset, England, with a population of just over 6,000 people. It is located on the River Brue, and is home to a number of historical buildings, including the Highbridge Wharf, which dates back to the 18th century.

The town has been struggling economically in recent years, and businesses are hoping that Messi's arrival will help to turn things around.

"We're all very excited about Messi coming to town," said John Smith, the owner of a local restaurant. "We're hoping that it will bring in more tourists and help to boost the local economy."

Other businesses in the area are also hoping to benefit from Messi's arrival. "We're selling Messi T-shirts and other merchandise," said Mary Jones, the owner of a local souvenir shop. "We're hoping that fans will come from all over the world to see him play."

The local council is also doing its part to promote Highbridge as a tourist destination. "We're working with local businesses to create a welcoming environment for visitors," said Councillor Jane Brown. "We're also promoting the town on social media and through other marketing channels."

It remains to be seen whether Messi's arrival will have a major impact on the local economy. However, businesses in Highbridge are hopeful that it will help to bring in more visitors and boost the town's economy.